Web Design
Chris Nicole
Brand identity, custom iconography, and website design for a holistic wellness coach rooted in intentional, meaningful design.
The Brief
Chris Nicole is a holistic wellness and life coach who needed a brand and web presence that felt as grounded and intentional as her practice. She wanted something that communicated warmth and spiritual depth without veering into generic “wellness” territory.
What I Built
I explored multiple brand directions, developing three distinct website concepts and several logo options to find the right tone. The final identity drew on Adinkra symbolism for the custom iconography, giving the brand a meaningful visual language rooted in Chris’s approach to coaching. I delivered a complete brand package including logo variations, color palette, and full website design with a clear path from landing page to booking.
Final Website
The final site used lifestyle photography, the Adinkra-inspired icon, and a warm maroon palette to create a grounded, intentional brand presence with a clear funnel to booking.
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4 Three website concepts exploring layout and messaging approaches (click to expand)
Logo explorations - each paired with the Adinkra-inspired icon and shown in situ (click to expand)
The Result
Chris launched with a brand she loved, one that felt authentically hers and set her apart in a crowded coaching market. The website gave her a professional home base with a clear funnel from discovery to consultation booking.