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Freelance Product Designer

I design digital products people actually use.

Principal-level product designer helping mission-driven teams build beautiful, user-focused products - from UX strategy and design systems to high-converting websites.

Results

Companies who hire me get results

Product Design Awards

Alma won multiple awards for data visualization and ease-of-use, including EdTech Digest Best SIS of 2020.

5-Star User Ratings

Teachers consistently rate Alma highly for ease-of-use and intuitive design.

Increased Engagement

User engagement increased through streamlined flows and updated UI across multiple product lines.

Higher Conversion Rates

Conversion rates rose through rebranding, new landing pages, and A/B testing for coaching clients.

300% More Online Leads

Online leads increased 300% through website relaunch and targeted email marketing automation.

Easier Fundraising

When investors can visualize your solution, your pitch deck books more meetings. MVP designs helped land funding.

"Kate is the best UX designer I've ever worked with."

Jack Macleod, Former President of Alma
Kate Bagoy - Freelance Product Designer

About

Hey, I'm Kate

Designer, Photographer, Nerd, Travel Junkie, Taco Connoisseur.

My love for design started young, leafing through National Geographic. That obsession with layout and type led to a graphic design degree, fine art studies, and my first role learning from world-class designers at Nike.

After an MBA and a stint in Silicon Valley as a product manager, I fell in love with tech and found my happy place: the intersection of design and engineering. Since then, 60+ companies, countless products shipped, and one consistent title - freelance product designer.

At my core, I'm a creative problem solver who thrives on complex, end-to-end projects.

I specialize in edTech, but I've designed across industries - from design systems and Figma prototypes to SaaS applications and landing pages that drive real results.

Services

Your interim product design team

I can work as an outsourced or embedded team member, handling everything from research to shipped pixels. Typical projects range from $10k–$20k.

UX Design & IA

User research, information architecture, user flows, wireframes, and usability testing to ensure your product solves real problems.

UI Design

High-fidelity mockups, interactive prototypes, and pixel-perfect designs in Figma that your engineering team will love.

Product Strategy

Roadmap planning, feature prioritization, competitive analysis, and design thinking workshops to align your team.

Design Systems

Comprehensive Figma component libraries with tokens, documentation, and governance to scale your product design.

Brand & Visual

Visual identity, brand guidelines, marketing collateral, and creative direction that makes your product memorable.

Web Development

Custom marketing sites, landing pages, and front-end development in HTML/CSS/Jekyll, WordPress, or Squarespace.

Get in Touch

How can I help your business grow?

Book a free 30-minute consultation to discuss your project, or shoot me an email.