Parm Manhas

Parm Manhas is a wellness and beauty coach who was building out a suite of digital products: courses, guides, and recipe books. She already had a strong brand foundation, but needed help polishing the presentation and solidifying the sales funnel from discovery through purchase.

I started with an audit of Parm’s existing site and funnel to identify gaps and opportunities, then worked one-on-one with her to develop a strategy and launch plan for her latest digital products. The biggest deliverable was a complete funnel map, planning and implementing the MVP with all landing pages, email sequences, thank you pages, and Facebook ads setup. I designed the visual branding for the Eating Beauty Guide, Gut Beauty program, Healing Cleanse, and recipe guides, creating consistent cover designs, layouts, and bundle mockups that tied the full product line together. I then designed and built the member portal interface where clients access their purchased courses and downloads, integrated it with her existing marketing tools, and updated the drip marketing campaigns to incorporate the new products.

Parm went from a solid site with scattered digital products to a cohesive brand with a clear path from interest to purchase. The product line looked polished and professional, on par with established wellness brands, and the updated funnel gave her a repeatable system for launching new products.