Pink Pistols Tucson

Pink Pistols Tucson is a local chapter of the national LGBTQ+ self-defense organization, focused on safe and responsible firearm use within the community. The chapter was growing fast and needed a professional web presence and brand identity to recruit members, communicate their mission, and build credibility with partners, on a nonprofit budget.

I took this on pro bono. I designed a comprehensive logo system (primary, secondary, one-color, and inverse variations) and delivered a brand toolkit in every format they’d need (PDF, PNG, EPS, AI). Then I built the site: I wrote copy from scratch supplemented by existing leaflets and parent organization content, and customized a WordPress theme with compelling imagery that clearly communicates the mission and makes it easy for new members to get involved.

The chapter went from zero online presence to a complete, professional brand and website. Pro bono work for a cause I believe in, the same quality of design they’d get from a paid engagement, so they could focus their resources on their actual mission.