Lillian So

Lillian So is a life coach who needed the full package — a brand that reflected her warm, energetic presence and a website that could convert visitors into coaching clients. She came to me with minimal brand assets, a website she hated, and a vision she couldn’t quite articulate yet.

This was one of my most comprehensive web design and branding projects, and Lillian and I worked together for 12 weeks in a coaching capacity as well. I helped her refine her target market, messaging, business goals, and marketing plan — then developed Lillian’s brand identity from scratch: logo, color palette, typography, mood board, and brand guidelines.

From there, I designed and built a website with a video hero section, dynamic testimonial slider, a blog, and integrated lead magnets (downloadable meditation and mantra guides) to capture email subscribers. I wrote most of the copy, provided direction for lifestyle photography shoots and video content creation, and revised her press kit with publication logos for media outreach.

Lillian’s site was built in WordPress with Divi builder and integrated with Acuity Scheduling for booking and MailerLite for drip marketing campaigns (which I also helped write and set up). Later we added a client portal integration with secure login and custom forms.

Lillian launched with a complete, professional brand and a website built to grow her coaching practice — from first impression through email capture to booking a consult. The site gave her a platform she was proud to share and a foundation that helped her scale her empire to 7 figures.