With the advent of the internet, many places have opened up for people to leave reviews of the businesses they frequent. With all these review sites available, it is important to understand which are most important and will have the biggest impact on your business overall. Here are a few of the review sites that you should keep in mind when you are looking into your client reviews.
For many consumers, your Google reviews will be one of the first things they will learn about your company. Managing your Google reviews, then, is incredibly important to your reputation as a brand and your ability to gain new customers. Having a high number of positive Google reviews can improve the number of clicks you get through to your website, which has a positive impact on your sales. Make sure to ask for reviews from your customers so that you can have a large number of positive reviews on your Google reviews. You know you have customers who love what you are doing, so you may as well get their input on your Google reviews.
Facebook reviews are also important. For a large demographic, Facebook is where they get their company and product information. These reviews will also impact how your business shows up on search engines because Google takes Facebook reviews into account in their rankings. This is important because most people don’t look very far down the list when they search for a business. The higher your business appears on searches the more likely people are to click on your website and shop for your products and services.
Yelp is a really popular site for reviews, and it is important to keep track of any reviews you may have on their platform. When bad reviews come through, it can be tempting to ignore them or respond angrily, but you and your business should respond positively and try to resolve the issue. Sometimes you can turn a bad review into a good one by talking to the reviewer and working to fix the problem. Updating your page on Yelp can also help your SEO and help you to move up on searches and improve your reputation online.
Managing reviews online can help you to keep your reputation sparkling and to resolve issues with frustrated customers or clients. That way, it is a win for everyone.
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