Types of Content Marketing You Should Be Using More

by Oct 24, 2022

Get 60% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Successful businesses in the modern era tend to have a strong grasp of the world and various types of content marketing. As opposed to direct advertising methods, content marketing can be a more subtle way for you to connect with your customers and bring attention to your products and services. There are many types of content marketing, and below you will see a few options that are great for reaching your conversion goals.

Video

When most people think about content marketing, they imagine wordy blocks of text on a company blog. And while there can be amazing blog posts that bring your brand attention, video is an essential type of content marketing that you don’t want to underutilize. Video content allows you to connect with your audience on a more personal level and catch their attention. And, you can use video as a more effective way to inform your audience and give them insight into many different parts of your business. When creating a video, make sure you work to create a high production value. This can be accomplished with a little effort, even if you use limited equipment for your shoots.

Sponsored Content

Modern content advertising can also rely more heavily on influencers to increase chatter about your products. This kind of sponsored content can be a great way for you to expand your audience and build important relationships. Sponsored content has a higher engagement rate than more direct advertising. Make sure that you treat your partners well, so they will continue to work with you and the partnership can be mutually beneficial.

User Generated Content

When you have satisfied customers, it is important to remember that they are a resource you can access to improve your business. User-generated content is a great and cheap way for you to reach your audience with meaningful content. You just need to figure out how to incentivize your customers into creating content you can use to your benefit. Contests and rewards programs both work very well to ensure that you have high-quality, user-generated content to choose from.

The content you produce to market your company needs to work hard if you want it to be effective. Luckily, there are many strategies and types of content marketing you can use to improve your content and reach your audience effectively. Start implementing these strategies now so you can start to see the benefits they bring to your business.

Did you enjoy reading this article? Here’s more to read: How to Create More Compelling Content on Social Media

Other Posts You Might Like

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Underutilized Tools That Can Grow Your Business

Your business deserves only the very best. You should also be aware of the common pitfalls for new startups. One...
Read More

Strategies That Can Help Reduce Small Business Taxes

Finding ways to control costs is an important task for any business, no matter how big or small it is....
Read More

How to Become a Smarter Decision-Maker

Learning how to become a smarter decision-maker is a priceless life skill to have. This skill can save you a...
Read More

Challenges When Trying to Make Remote Work Function Well

Remote work can come with a lot of challenges if your company isn’t set up to facilitate this type of...
Read More

What to Know About Owning a Vehicle for Your Business

Different businesses are going to need different assets. Some might need commercial property. Others might simply need one or more...
Read More

How to Properly Vet Potential Employees

Employees are the lifeblood of any company. How should you vet potential employees to make sure you choose the right...
Read More

Why You Need Cloud Storage for Your Business

There are a lot of reasons why you need cloud storage for your business. Many businesses choose to store their...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Pin It on Pinterest