Types of Content Marketing You Should Be Using More

by Oct 24, 2022

Get 60% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Successful businesses in the modern era tend to have a strong grasp of the world and various types of content marketing. As opposed to direct advertising methods, content marketing can be a more subtle way for you to connect with your customers and bring attention to your products and services. There are many types of content marketing, and below you will see a few options that are great for reaching your conversion goals.

Video

When most people think about content marketing, they imagine wordy blocks of text on a company blog. And while there can be amazing blog posts that bring your brand attention, video is an essential type of content marketing that you don’t want to underutilize. Video content allows you to connect with your audience on a more personal level and catch their attention. And, you can use video as a more effective way to inform your audience and give them insight into many different parts of your business. When creating a video, make sure you work to create a high production value. This can be accomplished with a little effort, even if you use limited equipment for your shoots.

Sponsored Content

Modern content advertising can also rely more heavily on influencers to increase chatter about your products. This kind of sponsored content can be a great way for you to expand your audience and build important relationships. Sponsored content has a higher engagement rate than more direct advertising. Make sure that you treat your partners well, so they will continue to work with you and the partnership can be mutually beneficial.

User Generated Content

When you have satisfied customers, it is important to remember that they are a resource you can access to improve your business. User-generated content is a great and cheap way for you to reach your audience with meaningful content. You just need to figure out how to incentivize your customers into creating content you can use to your benefit. Contests and rewards programs both work very well to ensure that you have high-quality, user-generated content to choose from.

The content you produce to market your company needs to work hard if you want it to be effective. Luckily, there are many strategies and types of content marketing you can use to improve your content and reach your audience effectively. Start implementing these strategies now so you can start to see the benefits they bring to your business.

Did you enjoy reading this article? Here’s more to read: How to Create More Compelling Content on Social Media

Other Posts You Might Like

Three AI tools for freelancers, that’ll help you work smarter

AI is revolutionising the world of business. Industries of all different descriptions are capitalising on the latest advancements that are...
Read More

UI vs UX: Are They The Same Or Different, And What Is Their Impact On A Website? 

The phrases ‘User Interface’ (UI) and ‘User Experience’ (UX) are frequently used in tech-related settings. What does a UX or...
Read More

Get Your Creative Business on the Map

As a creative professional, obviously you want to get your work out there. Often, though, that’s easier said than done....
Read More

How to Write Compelling Email Copy that Converts

In 2022 alone, there were a total of 333.2 billion emails sent out and received globally. Sounds outrageously high? That...
Read More

Running A Business & Having a Life

Running a business brings many challenges, and so does running a household. While the two aren’t mutually exclusive, keeping all...
Read More

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Underutilized Tools That Can Grow Your Business

Your business deserves only the very best. You should also be aware of the common pitfalls for new startups. One...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Would You Like Help Finding Freelance Clients?

Learn more about the Six Figure Freelancers training programs, and learn how to take your freelance business to the next level.

Pin It on Pinterest