How to Write a Blog Article People Will Want to Read

by Nov 12, 2020

Get the ‘Secrets of a Six Figure Freelancer’ ebook today for $1

Obviously, every blog writer wants people to read their articles. Why else would they write them? But what is the secret? Honestly, there isn’t just one. There are a lot of things that go into crafting a good blog article that people will actually get all the way through without skipping parts.

Come Up With a Catchy Title

Your title is your hook. If you can’t write a good title, no one is even going to click on your article. On the other hand, people have really come to hate clickbait titles, so you need to find a balance, and that isn’t easy. Brainstorming is a great way to get started. Buzzfeed writers come up with 20 headlines before picking one. When thinking of different titles, try to be specific and interesting. Consider if you would actually click on a link with the title you are writing. If the answer is no, it is likely other people won’t click on it either, so go back to the drawing board. If you are struggling, try thinking of different kinds of titles. Listicles, questions, and how tos are always going to be popular.

Put Thought Into Your Intro

While it may seem obvious, you need a good introduction. That is the first thing that people read. It is the first introduction to your writing and whether or not they want to invest the time into reading more. If your introduction is off the topic of your title, it comes across as inaccurate and sends people right to the back button. If it is boring, they may not want to read. If it has mistakes, they won’t trust your writing. You don’t have to make the introduction the best piece of writing you have ever done, but you do need to make sure that it does the job of completing the hook that the title started.

Appeal to Emotion

Cut and dry informative content may be useful, but if held up next to an article that provides the same information while appealing to emotion, it is going to lose out on readers every time. Engaging people’s emotions is a careful art. You need to target the right emotions for your piece. When you succeed the result is golden. When coming up with your article outline, decide what you want people to feel when they finish reading. Then, use that to shape how you convey the information. Tapping into emotions doesn’t mean they have to be super excited or angry at the end. They could feel satisfied, intrigued, or informed. It is important to know who you are talking to and how to get them to feel that way. Try writing from different and inspiring locations in order to invoke your own emotions. That will surely shine through in your writing.

Using these elements to boost your writing takes practice. Like everything else with running a blog, nothing happens overnight, so don’t give up if it seems hard at first or if you don’t think it is working. Just keep trying and refining your process each time.

Need help marketing your business? Get my step-by-step guide here. 

Other Posts You Might Like

Three benefits of studying business

Studying business may sound intimidating, but the skills that you’ll develop along the way can be life-changing. A business course...
Read More

Three AI tools for freelancers, that’ll help you work smarter

AI is revolutionising the world of business. Industries of all different descriptions are capitalising on the latest advancements that are...
Read More

UI vs UX: Are They The Same Or Different, And What Is Their Impact On A Website? 

The phrases ‘User Interface’ (UI) and ‘User Experience’ (UX) are frequently used in tech-related settings. What does a UX or...
Read More

Get Your Creative Business on the Map

As a creative professional, obviously you want to get your work out there. Often, though, that’s easier said than done....
Read More

How to Write Compelling Email Copy that Converts

In 2022 alone, there were a total of 333.2 billion emails sent out and received globally. Sounds outrageously high? That...
Read More

Running A Business & Having a Life

Running a business brings many challenges, and so does running a household. While the two aren’t mutually exclusive, keeping all...
Read More

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Would You Like Help Finding Freelance Clients?

Learn more about the Six Figure Freelancers training programs, and learn how to take your freelance business to the next level.