How to Tell If Your Marketing Strategy Is Working

by Nov 30, 2020

Get 60% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Every business owner is curious to know whether or not their marketing strategy is actually working. Understanding why your strategy is faltering—or why it’s working—is essential to know. Here are a couple things you can do to see if your marketing strategy is actually doing its job.

Compare the Actual Results to the Expected Results

At the onset of your marketing strategy, you and your team probably projected a certain amount of sales. But what is the point in setting goals if you don’t compare your projected increase to your current trends in sales. If you really want to know if your marketing strategy is working, it is time to see whether you are falling short of your initial goal. If you and your team are not meeting the mark when it comes to projected sales, there are several things you can do to get back on track. First, ensure that you are catering to the right audience. Second, make plans and goals to increase customer retention, size, and frequency.

Use an Attribution Model

A decent portion of business owners aren’t sure how to measure or interpret their marketing strategy’s effectiveness. Fortunately, using attribution models can help define the efficacy of your marketing channels. In simpler terms, an attribution model helps business owners recognize what channels customers most frequently interact with before they decide to purchase an item or service.

There are different attribution models you can use to figure out if your strategy is responsible for the improved performance you’re observing. One is the first-touch attribution model which measures which channels tend to first bring customers to your website. Another is the lead-conversion touch attribution which measures which channels tend to generate leads on sales. Try these to see if your marketing strategy is really working

Surveys—Just Ask Your Customers

One of the cheapest and simplest ways of measuring the efficacy of your marketing strategy is through online or in-store surveys. Sometimes business owners try so hard to hypothesize what their customers are feeling—but nobody can read minds. For this reason, surveys or questionnaires can help you and your marketing team understand if your marketing strategy is actually doing its job.

There is no use in spending money on a marketing initiative if it isn’t fulfilling its original or projected purpose. Take the time to meet with your marketing team to compare your actual and expected results, analyze your attribution models, and offer surveys to customers. Then make the necessary changes to reach your sales goal.

To really get your business up and running be sure to grab my top secrets here!

Other Posts You Might Like

Underutilized Tools That Can Grow Your Business

Your business deserves only the very best. You should also be aware of the common pitfalls for new startups. One...
Read More

Strategies That Can Help Reduce Small Business Taxes

Finding ways to control costs is an important task for any business, no matter how big or small it is....
Read More

How to Become a Smarter Decision-Maker

Learning how to become a smarter decision-maker is a priceless life skill to have. This skill can save you a...
Read More

Challenges When Trying to Make Remote Work Function Well

Remote work can come with a lot of challenges if your company isn’t set up to facilitate this type of...
Read More

What to Know About Owning a Vehicle for Your Business

Different businesses are going to need different assets. Some might need commercial property. Others might simply need one or more...
Read More

How to Properly Vet Potential Employees

Employees are the lifeblood of any company. How should you vet potential employees to make sure you choose the right...
Read More

Why You Need Cloud Storage for Your Business

There are a lot of reasons why you need cloud storage for your business. Many businesses choose to store their...
Read More

Types of Content Marketing You Should Be Using More

Successful businesses in the modern era tend to have a strong grasp of the world and various types of content...
Read More

How to Connect Better With Your Employees

Any team will work better when the members of that team have a stronger connection. People are more productive when...
Read More

How to Make Complex Tasks Easier for Your Business

A well-run business requires efficiency, and that means completing necessary tasks quickly, effectively, and without wasting time or resources. With...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Pin It on Pinterest