How to Tell If Your Marketing Strategy Is Working

by Nov 30, 2020Business & Marketing Tips

Get 80% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Every business owner is curious to know whether or not their marketing strategy is actually working. Understanding why your strategy is faltering—or why it’s working—is essential to know. Here are a couple things you can do to see if your marketing strategy is actually doing its job.

Compare the Actual Results to the Expected Results

At the onset of your marketing strategy, you and your team probably projected a certain amount of sales. But what is the point in setting goals if you don’t compare your projected increase to your current trends in sales. If you really want to know if your marketing strategy is working, it is time to see whether you are falling short of your initial goal. If you and your team are not meeting the mark when it comes to projected sales, there are several things you can do to get back on track. First, ensure that you are catering to the right audience. Second, make plans and goals to increase customer retention, size, and frequency.

Use an Attribution Model

A decent portion of business owners aren’t sure how to measure or interpret their marketing strategy’s effectiveness. Fortunately, using attribution models can help define the efficacy of your marketing channels. In simpler terms, an attribution model helps business owners recognize what channels customers most frequently interact with before they decide to purchase an item or service.

There are different attribution models you can use to figure out if your strategy is responsible for the improved performance you’re observing. One is the first-touch attribution model which measures which channels tend to first bring customers to your website. Another is the lead-conversion touch attribution which measures which channels tend to generate leads on sales. Try these to see if your marketing strategy is really working

Surveys—Just Ask Your Customers

One of the cheapest and simplest ways of measuring the efficacy of your marketing strategy is through online or in-store surveys. Sometimes business owners try so hard to hypothesize what their customers are feeling—but nobody can read minds. For this reason, surveys or questionnaires can help you and your marketing team understand if your marketing strategy is actually doing its job.

There is no use in spending money on a marketing initiative if it isn’t fulfilling its original or projected purpose. Take the time to meet with your marketing team to compare your actual and expected results, analyze your

attribution models, and offer surveys to customers. Then make the necessary changes to reach your sales goal.

To really get your business up and running, try coaching!

Other Posts You Might Like

What Review Sites Should You Pay the Most Attention To

With the advent of the internet, many places have opened up for people to leave reviews of the businesses they...
Read More

Why a Thoughtful SEO Strategy is a Must for Your Online Business

Your business's SEO plan is about more than just rising in the ranks on Google. A carefully implemented and thoughtful...
Read More

Guest Post: The Dos and Don’ts of Building Backlinks to Your Business Blog

Succeeding in the digital world means learning how to rank high on the search engines for your chosen industry and...
Read More

The Devil is in the Details: Tips for Putting Your Best Foot Forward in Your Business Photo

As a business owner, you are expected to present a certain image to the rest of the world, at least...
Read More

Guest Post: Interactive Content Types That Will Delight Your Small Business Customers

Content marketing is undoubtedly critical for the success of your small business. Interactive content encourages your users to actively engage...
Read More

What Platforms Should You Run Your Ads On?

In this world of endless information, there are no limits in ad marketing and advertising. All you have to do...
Read More

Initial Challenges to Expect When You Start Your Own Business

Starting your own business can be an exciting adventure. Success brings financial security, stability, and an opportunity to build wealth...
Read More

Legal Requirements Your Business Shouldn’t Skip

While it can be hard to follow every single rule your business should follow, it is essential to your business’s...
Read More

How to Get The Most Out of Your Marketing Budget

Learning to market effectively and efficiently is an important part of succeeding as a small business owner. Whatever your marketing...
Read More

How to Run Your First Marketing Campaign

As you start your business, you’ll need to come up with a marketing campaign. You’ll need to come up with...
Read More

Hi, I’m Kate

My business coaching programs are tailor-made to help corporate burnouts start a consulting business and get to $100K fast – while working anywhere in the world. Even the beach, or your PJs.

Work with Me

Get The Book

Featured Post

Pin It on Pinterest