How to Save Money Marketing Your Business

by Dec 2, 2021

Get the ‘Secrets of a Six Figure Freelancer’ ebook today for $1

Marketing is an expense that is absolutely necessary for your business. Getting the word out about your business, drumming up interest, and promoting your products and services is essential to growing your business and finding clients. But marketing can be very expensive, it is costly to promote business. But it doesn’t have to be. There are plenty of affordable ways that you can market your business that you may not have considered yet. Here are a few ways you can save money marketing your business. 

Use Organic Strategies

Organic marketing strategies are marketing strategies that have little or no cost to you and can help to grow your presence naturally. Organic marketing strategies are a very cost effective way to market yourself because it is practically free, you only pay for management and tracking your marketing. A great way to do this is to develop a strong social media presence, encouraging clients to engage on social media to spread the word about your business. Another option you have is to start a blog. Writing your own blog posts can help put more information out there that is associated with your business, increasing the likelihood that someone lands on your business page searching the internet. You should also use SEO, or search engine optimization strategies, to make sure that your website is designed to show up on search engines more frequently. 

Keep it Online

If you are advertising in any medium other than online, then you are spending more money than is necessary to reach your audience. We are an increasingly digital world and society, and your marketing strategy should reflect that. Online advertising costs 62% less than traditional advertising. And with the global reach and target audience tools that online advertising offers helps ensure that you are advertising to people that have an interest in the products and services that your business offers. Billboards may be great, but then you are tied to a specific location, and have no way to narrow your audience. On the internet, you have the ability to target your specific audience, all over the globe. 

Know Who Your Target Audience Is

If you don’t have a very specific audience for your business, then you are wasting tons of money on advertising to groups and demographics that don’t have interest in your business. If you feel like you already have a specific audience, try to get more specific. Specificity in your target demographic can be scary for many business owners, as they fear it will limit their potential growth, but the truth is the opposite. Targeting the group or groups that have the most interest in what you do will help to grow your recognition and presence among the people that are most likely to purchase and come back. This will help you grow your business much more than you could imagine. 

Marketing is not easy, it is more of an art than a science. And just like all good art, good marketing is expensive. If you are selective about your marketing, then you can save great amounts of money on marketing while still growing your business. Follow these three strategies, and see how your marketing presence increases while you save money.

Need help marketing your business? Get a step-by-step guide here!

Other Posts You Might Like

Three benefits of studying business

Studying business may sound intimidating, but the skills that you’ll develop along the way can be life-changing. A business course...
Read More

Three AI tools for freelancers, that’ll help you work smarter

AI is revolutionising the world of business. Industries of all different descriptions are capitalising on the latest advancements that are...
Read More

UI vs UX: Are They The Same Or Different, And What Is Their Impact On A Website? 

The phrases ‘User Interface’ (UI) and ‘User Experience’ (UX) are frequently used in tech-related settings. What does a UX or...
Read More

Get Your Creative Business on the Map

As a creative professional, obviously you want to get your work out there. Often, though, that’s easier said than done....
Read More

How to Write Compelling Email Copy that Converts

In 2022 alone, there were a total of 333.2 billion emails sent out and received globally. Sounds outrageously high? That...
Read More

Running A Business & Having a Life

Running a business brings many challenges, and so does running a household. While the two aren’t mutually exclusive, keeping all...
Read More

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Would You Like Help Finding Freelance Clients?

Learn more about the Six Figure Freelancers training programs, and learn how to take your freelance business to the next level.

Pin It on Pinterest