How to Run a More Competitive Business in Your Niche

by Sep 19, 2022

Get the ‘Secrets of a Six Figure Freelancer’ ebook today for $1

A niche is a specific segment of the market that offers a specific good or service. It is highly unlikely that your business will be the only one within a specific niche, meaning you will have competition. To run a more competitive business you can identify your competitors’ weak points, make yourself stand out, and know your clients.

Identify Your Competitors’ Weak Points

To begin identifying your customers’ weak points you need to know your market. Knowing the market allows you to understand where you fall. Knowing your market can also help you understand where your competitors stand. You can do further analysis of your competitors to understand their weak points. Look at how they build value and attract clients. Once you identify your competitor’s strategies you can pinpoint where they are lacking and utilize that to play to your strengths.

Make Yourself Stand Out

To be a competitive business in your niche you need to make yourself stand out among your competitors. You can stand out by creating a well-defined brand voice. This is your business’ personality and uniqueness presented to your clients. A good brand voice will draw your clients to you. Once you have identified your brand, you need to market your brand consistently across all channels. Choose channels that will most speak to your target audience, such as utilizing social media for your younger audience. Create fun and engaging content to reflect your brand. Make sure what you are offering is in line with your brand and is quality because this will be what keeps your clients coming back.

Know Your Clients

The most important way you can be more competitive in your niche is to know your clients. Your clients are the most important people because they are who drive your business. They consume your services and will recommend your goods and services to others. You need to know your client’s needs so you can meet them. Once you know their needs you need to understand how to best market to them. Doing some market research is a great way to understand your clients. You can collect data on them to help you drive decision-making.

Running a competitive business in your niche can be challenging. You need to know who you are marketing to and how to stand out to them. Knowing your competitors can help you further stand out and attract your ideal clients.

Check out my book here for a step-by-step guide on how to build your business!

Other Posts You Might Like

Three benefits of studying business

Studying business may sound intimidating, but the skills that you’ll develop along the way can be life-changing. A business course...
Read More

Three AI tools for freelancers, that’ll help you work smarter

AI is revolutionising the world of business. Industries of all different descriptions are capitalising on the latest advancements that are...
Read More

UI vs UX: Are They The Same Or Different, And What Is Their Impact On A Website? 

The phrases ‘User Interface’ (UI) and ‘User Experience’ (UX) are frequently used in tech-related settings. What does a UX or...
Read More

Get Your Creative Business on the Map

As a creative professional, obviously you want to get your work out there. Often, though, that’s easier said than done....
Read More

How to Write Compelling Email Copy that Converts

In 2022 alone, there were a total of 333.2 billion emails sent out and received globally. Sounds outrageously high? That...
Read More

Running A Business & Having a Life

Running a business brings many challenges, and so does running a household. While the two aren’t mutually exclusive, keeping all...
Read More

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Would You Like Help Finding Freelance Clients?

Learn more about the Six Figure Freelancers training programs, and learn how to take your freelance business to the next level.