In our day and age, marketing has many avenues that could be pursued. While there are still many wonderful forms of traditional media that can be utilized, digital marketing is on the rise. Both forms of marketing have their merits, but together they can do so much more.
Unify Messages Across Mediums
In order to use multiple forms of marketing well, you need to make sure they all present the same message. You may be using a combination of social media, websites, flyers, billboards and more and they should all be consistent. If your marketing is not consistent, it can be confusing to your target audience as they will not know what is the most current or accurate information.
Having a consistent message across all mediums demonstrates control and preparedness. You will look more reliable and dependable. Your audience will be able to trust your information and they would be more likely to use your product or services over someone who isn’t as quick to update all their mediums.
Direct Mail
Direct mail is a cost-effective strategy for generating leads for your business. First of all, direct mail is very flexible as you can mail out brochures, postcards, coupons, and more. It’s also very individualized. It can be addressed to specific people, while containing the same message for all. Using direct mail usually means you have information from a mailing list of people who already use products or services similar to yours. This ensures that those who receive your advertisements are already interested.
While direct mail already has many benefits on its own, it can be improved by combining it with digital marketing. For example, you can add QR codes to your mail that will direct people to your website. In your mail, you can also include deals that people can only redeem by going online. Overall, direct mail can be used to greatly increase your online traffic.
Maintain a Balance
You don’t want to go too heavily one way or the other. It may seem like a good idea to put most of your efforts into online marketing as this seems to be the more popular form of media at the moment. However, online marketing targets a small portion of the population leaving many markets untapped. Make sure you have a good balance of both online and offline media in order to reach as many people as possible.
As you market your business, consider implementing both traditional and digital media. Putting them together can help you maintain a strong message and reach multiple markets. Keep a balance and see what works best for you and your business.
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