Tools for Business: Get to Know Your Customers Better

by May 12, 2020

Get 60% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Every business is on a constant quest to get to know their customers better. Doing so comes with multiple benefits, including building stronger relationships, increasing brand awareness, and having a better idea of the type of person who is more likely to shop at your store.

Thankfully, there are many tools that can be used in order to better get to know your customers. I’ve got a whole list of business tools and software here – but for now, let’s focus on the basics…

Simple Ways to Get to Know Your Customers Better

1. Talk to Them

Sometimes, the simpler the better. Try something as plain as just talking to your customers. More importantly, listen to them. Engage them in a real conversation. Don’t try to sell anything to them, just build a relationship with them. This will allow you to have a better understanding of who they are and what their needs are. It is only through this communication and conversations that you will actually get to know your customers on a deeper level.

Source: https://www.debrafine.com/small-talk-expert/customer-service-conversation-skills/

2. Gather Data

Thankfully, our increased reliance on digital services leaves us with a slew of data to analyze. Analyzing data will allow you to discover trends that can help you understand your customers. To that end, take a look at your website and point-of-sales information. Who are your customers? What do they usually purchase? What types of products do they seem the most interested in? Where are they coming from? It’s important to take this data and analyze it further. It may even be worth purchasing additional information from major marketing companies on likely demographics for your business.

Source: https://www.podium.com/resources/direct-marketing/

3. Check Your Social Media Analytics

All social media platforms have basic analytics available to their users. Understanding what the information available means can be complicated, but with proper study, it can be done. At the bare minimum, social media analytics can help you determine what sort of customer is using social media to access your page. This data can be used in many ways. For example, if you notice a certain demographic views your social media, and you know what type of products that demographic usually likes, you can alter your social media accordingly.

As a small business owner, it’s vital that you get to know your customers. Sometimes, it’s simply a matter of listening to them. Other times, you may need to gather data or use social media analytics to dive a little deeper. However you go about it, what’s important is that you create lasting relationships with your customers and it will all go uphill from there.

Need help getting your business started? Check out my top tips here!

Other Posts You Might Like

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Underutilized Tools That Can Grow Your Business

Your business deserves only the very best. You should also be aware of the common pitfalls for new startups. One...
Read More

Strategies That Can Help Reduce Small Business Taxes

Finding ways to control costs is an important task for any business, no matter how big or small it is....
Read More

How to Become a Smarter Decision-Maker

Learning how to become a smarter decision-maker is a priceless life skill to have. This skill can save you a...
Read More

Challenges When Trying to Make Remote Work Function Well

Remote work can come with a lot of challenges if your company isn’t set up to facilitate this type of...
Read More

What to Know About Owning a Vehicle for Your Business

Different businesses are going to need different assets. Some might need commercial property. Others might simply need one or more...
Read More

How to Properly Vet Potential Employees

Employees are the lifeblood of any company. How should you vet potential employees to make sure you choose the right...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Pin It on Pinterest