Tools for Business: Get to Know Your Customers Better

by May 12, 2020Business & Marketing Tips

Get 80% off the ‘Secrets of a Six Figure Freelancer’ ebook today

Every business is on a constant quest to get to know their customers better. Doing so comes with multiple benefits, including building stronger relationships, increasing brand awareness, and having a better idea of the type of person who is more likely to shop at your store.

Thankfully, there are many tools that can be used in order to better get to know your customers. I’ve got a whole list of business tools and software here – but for now, let’s focus on the basics…

Simple Ways to Get to Know Your Customers Better

1. Talk to Them

Sometimes, the simpler the better. Try something as plain as just talking to your customers. More importantly, listen to them. Engage them in a real conversation. Don’t try to sell anything to them, just build a relationship with them. This will allow you to have a better understanding of who they are and what their needs are. It is only through this communication and conversations that you will actually get to know your customers on a deeper level.

Source: https://www.debrafine.com/small-talk-expert/customer-service-conversation-skills/

2. Gather Data

Thankfully, our increased reliance on digital services leaves us with a slew of data to analyze. Analyzing data will allow you to discover trends that can help you understand your customers. To that end, take a look at your website and point-of-sales information. Who are your customers? What do they usually purchase? What types of products do they seem the most interested in? Where are they coming from? It’s important to take this data and analyze it further. It may even be worth purchasing additional information from major marketing companies on likely demographics for your business.

Source: https://www.podium.com/resources/direct-marketing/

3. Check Your Social Media Analytics

All social media platforms have basic analytics available to their users. Understanding what the information available means can be complicated, but with proper study, it can be done. At the bare minimum, social media analytics can help you determine what sort of customer is using social media to access your page. This data can be used in many ways. For example, if you notice a certain demographic views your social media, and you know what type of products that demographic usually likes, you can alter your social media accordingly.

As a small business owner, it’s vital that you get to know your customers. Sometimes, it’s simply a matter of listening to them. Other times, you may

need to gather data or use social media analytics to dive a little deeper. However you go about it, what’s important is that you create lasting relationships with your customers and it will all go uphill from there.

Need help getting your business started? Schedule a free consultation with me today!

Other Posts You Might Like

What Review Sites Should You Pay the Most Attention To

With the advent of the internet, many places have opened up for people to leave reviews of the businesses they...
Read More

Why a Thoughtful SEO Strategy is a Must for Your Online Business

Your business's SEO plan is about more than just rising in the ranks on Google. A carefully implemented and thoughtful...
Read More

Guest Post: The Dos and Don’ts of Building Backlinks to Your Business Blog

Succeeding in the digital world means learning how to rank high on the search engines for your chosen industry and...
Read More

The Devil is in the Details: Tips for Putting Your Best Foot Forward in Your Business Photo

As a business owner, you are expected to present a certain image to the rest of the world, at least...
Read More

Guest Post: Interactive Content Types That Will Delight Your Small Business Customers

Content marketing is undoubtedly critical for the success of your small business. Interactive content encourages your users to actively engage...
Read More

What Platforms Should You Run Your Ads On?

In this world of endless information, there are no limits in ad marketing and advertising. All you have to do...
Read More

Initial Challenges to Expect When You Start Your Own Business

Starting your own business can be an exciting adventure. Success brings financial security, stability, and an opportunity to build wealth...
Read More

Legal Requirements Your Business Shouldn’t Skip

While it can be hard to follow every single rule your business should follow, it is essential to your business’s...
Read More

How to Get The Most Out of Your Marketing Budget

Learning to market effectively and efficiently is an important part of succeeding as a small business owner. Whatever your marketing...
Read More

How to Run Your First Marketing Campaign

As you start your business, you’ll need to come up with a marketing campaign. You’ll need to come up with...
Read More

Hi, I’m Kate

My business coaching programs are tailor-made to help corporate burnouts start a consulting business and get to $100K fast – while working anywhere in the world. Even the beach, or your PJs.

Work with Me

Get The Book

Featured Post

Pin It on Pinterest