You might have landed on this page after searching for ways to start a business, preferably a six-figure business so you can replace or exceed your salary…
And I’m here to tell you it’s 100% possible!
However, there’s a slight though highly-significant nuance between becoming a business owner and a lambda freelancer:
That difference lays in… * Drum roll, please *:
Yes, you read it right.
I am not going to drown you with numbers and administrative tasks to get you started.
Step one is right there in your head.
In fact, learning and mastering that nuance will speak volumes in your communication strategy.
“So Kate, what do business owners do differently than typical freelancers?” You might ask.
Well… It’s pretty straightforward: let me introduce you to the three major traps that business owners face and the keys to getting your mindset right from the start, so you don’t have to fall and waste precious time.
We are talking about building a business, here.
Give me a B, give me a U, give me an I, an L, a D!
Business Owner Trap No.1: #hustlemode
The lambda freelancers typically run around, saying left and right: “I’m hustling, I’m working my ass off chasing the dream”.
They find pride in the amount of efforts they invest time and energy biding manually on sites like Upwork, Fiverr and whatever freelancing platforms kids are using nowadays.
Truth is… what they are actually doing is really job hunting over and over again and struggling from paycheck to paycheck.
Not building a brand.
Turn that hustle mode off (Sorry, Gary V.) !!
Rather, spend some time aside building your own brand.
That dedicated time will eventually lead to more clients with less effort.
By setting yourself apart, clients will slowly but surely come to you. And the ones that you approach will stick.
Business Owner Trap no.2: Selling Your Skills
Freelancers tend to sell their skills, because that’s what we’re taught when building a resume or a profile.
But Business Owners take it one step further by thinking strategically…
Because from clients’ perspective, skills don’t speak as clearly as solutions do.
Which problems are they dealing with and how do we offer to solve them?
What do you think appeals more to clients:
“I can build brochures and create logos”?
“I can make you look more professional and get participants to attend your events”
Flip that switch and you’ll get one step closer to that success-leading Business Owner mindset.
Business Owner Trap No.3: Letting Emotions Control You
Managing your emotions and your business go hand and hand.
As a business owner, you cannot be a slave to your emotions anymore, fear in particular!
This is something that I’ve struggled with, and I still see it all the time with my clients.
The “I’m having a rough day” or “My boyfriend broke up with me” are NOT valid excuses to put your business activities aside for a moment.
If you want to be a successful 6-figure business owner, you have to keep those in a separate drawer.
I myself am a survivor of abuse and a recovered alcoholic – I understand first hand the anxiety and overwhelm that comes from trauma, low-self-esteem and doubt.
But I am living proof that your past DOES NOT equal your future. I’ve moved forward and transformed my history into an amazing freaking life – YOU CAN TOO.
I once heard Tony Robbins say:
“There is a part of you that might be hurt and that part of you might always be hurt, but that part of you does not get to run your business.”
One way to compartment your emotions would be to write down specific examples where perhaps fear, perfectionism, overwhelm or feelings of not being good enough held you back from building the business and the life that you love.
Keep in mind that good business owners are always taking inventory – even emotionally!
By knowing where you are, and what you have on-hand, you can start to predict where you’re going.
And with that list at hand, you will start paying attention to those emotions moving forward.
And you can create an Alter Ego to deal with the emotions that hold you back.
For instance, “Little Kate” can get emotional when the time comes, while “Big Kate” takes care of the boss stuff.
Seems a little goofy I know… But it works, trust me!
For more mindset habits and exercises to becoming the Business Owner that you deserve to be, say “Hell yes!” and click here to learn more about my online coaching program and business bootcamp: //www.sixfigurefreelancers.com