How to Improve Your Website To Land More Clients

by Jun 17, 2020Business & Marketing Tips

Get 80% off the ‘Secrets of a Six Figure Freelancer’ ebook today

In today’s online market economy, the importance of a good website cannot be overstated. Many customers, clients, and potential connections will form their first impressions of your business based on your website. Because of this, it’s essential to get people to take your website seriously. If you want to know how to improve your website to be more streamlined, professional and impressive, scroll down and keep reading!

Get Rid of Clunky Features

New websites often have clunky features. Make sure you smooth things out and replace these clunky features with ones that actually work. You can identify these clunky features by test-driving your website with willing employees, friends, or family members. As you’re open to feedback and enthusiastic about improving your website, you can find ways to make your website as streamlined and up to date as possible.

Learn from Your Competitors

One way to create a great website is to learn from other people, including (and especially) your competitors. Spend time learning from people in a similar line of work as you, and identify what they do well, or what makes them successful. You can improve your website as you find characteristics about their website that you admire. However, it’s important not to copy your competitors’ work directly. Copying your competitors is often a sign of desperation and can hurt your reputation. Make sure to be honest, original, and authentic as you learn from your competitors.

Care About Aesthetics

While having a functional website is good, having a functional, aesthetically pleasing website is better. These days, it’s not enough just to have a website that does the job or meets the status quo. If you want to be competitive, you should start caring about the visual design and aesthetic elements of your website. Choose fonts, colors, graphics, and structures that fit with your personal brand and that are relevant to your target market. Utilize artistic principles of balance and unity. You don’t have to be a professional website designer to create a website that looks good. There are many free resources available that can help you get started on your own. However, if you are overwhelmed and need some extra help with your website, it’s always beneficial to seek the help of a professional.

You can get people to take your website more seriously as you get rid of clunky features, learn from your competitors, and care about the

aesthetics of your website. Of course, there are many other ways that you can improve your website, but these three suggestions are great ones to help you get started.

Not sure how to grow your business? Finding yourself unable to quite break through that wall stopping your business? Work with me today and let me help you grow your business!

Other Posts You Might Like

What Review Sites Should You Pay the Most Attention To

With the advent of the internet, many places have opened up for people to leave reviews of the businesses they...
Read More

Why a Thoughtful SEO Strategy is a Must for Your Online Business

Your business's SEO plan is about more than just rising in the ranks on Google. A carefully implemented and thoughtful...
Read More

Guest Post: The Dos and Don’ts of Building Backlinks to Your Business Blog

Succeeding in the digital world means learning how to rank high on the search engines for your chosen industry and...
Read More

The Devil is in the Details: Tips for Putting Your Best Foot Forward in Your Business Photo

As a business owner, you are expected to present a certain image to the rest of the world, at least...
Read More

Guest Post: Interactive Content Types That Will Delight Your Small Business Customers

Content marketing is undoubtedly critical for the success of your small business. Interactive content encourages your users to actively engage...
Read More

What Platforms Should You Run Your Ads On?

In this world of endless information, there are no limits in ad marketing and advertising. All you have to do...
Read More

Initial Challenges to Expect When You Start Your Own Business

Starting your own business can be an exciting adventure. Success brings financial security, stability, and an opportunity to build wealth...
Read More

Legal Requirements Your Business Shouldn’t Skip

While it can be hard to follow every single rule your business should follow, it is essential to your business’s...
Read More

How to Get The Most Out of Your Marketing Budget

Learning to market effectively and efficiently is an important part of succeeding as a small business owner. Whatever your marketing...
Read More

How to Run Your First Marketing Campaign

As you start your business, you’ll need to come up with a marketing campaign. You’ll need to come up with...
Read More

Hi, I’m Kate

My business coaching programs are tailor-made to help corporate burnouts start a consulting business and get to $100K fast – while working anywhere in the world. Even the beach, or your PJs.

Work with Me

Get The Book

Featured Post

Pin It on Pinterest