How to Improve Your Website To Land More Clients

by Jun 17, 2020Business & Marketing Tips

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In today’s online market economy, the importance of a good website cannot be overstated. Many customers, clients, and potential connections will form their first impressions of your business based on your website. Because of this, it’s essential to get people to take your website seriously. If you want to know how to improve your website to be more streamlined, professional and impressive, scroll down and keep reading!

Get Rid of Clunky Features

New websites often have clunky features. Make sure you smooth things out and replace these clunky features with ones that actually work. You can identify these clunky features by test-driving your website with willing employees, friends, or family members. As you’re open to feedback and enthusiastic about improving your website, you can find ways to make your website as streamlined and up to date as possible.

Learn from Your Competitors

One way to create a great website is to learn from other people, including (and especially) your competitors. Spend time learning from people in a similar line of work as you, and identify what they do well, or what makes them successful. You can improve your website as you find characteristics about their website that you admire. However, it’s important not to copy your competitors’ work directly. Copying your competitors is often a sign of desperation and can hurt your reputation. Make sure to be honest, original, and authentic as you learn from your competitors.

Care About Aesthetics

While having a functional website is good, having a functional, aesthetically pleasing website is better. These days, it’s not enough just to have a website that does the job or meets the status quo. If you want to be competitive, you should start caring about the visual design and aesthetic elements of your website. Choose fonts, colors, graphics, and structures that fit with your personal brand and that are relevant to your target market. Utilize artistic principles of balance and unity. You don’t have to be a professional website designer to create a website that looks good. There are many free resources available that can help you get started on your own. However, if you are overwhelmed and need some extra help with your website, it’s always beneficial to seek the help of a professional.

You can get people to take your website more seriously as you get rid of clunky features, learn from your competitors, and care about the aesthetics of your website. Of course, there are many other ways that you can improve your website, but these three suggestions are great ones to help you get started.

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Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

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