How to Create a Business Website for Big Impact

by Apr 9, 2020

Get the ‘Secrets of a Six Figure Freelancer’ ebook today for $1

How can you create a business website for big impact? Here are three tips.

Websites are virtually business requirements these days, as more and more people turn to the internet before making purchases. However, a simple website that lists your products in bullets isn’t enough. You have to create a sharp, well-designed business website that will keep customers’ attention and make it easy for them to find out what your business is all about.

Create Engaging Content

The greatest asset you can capture from any potential customer is their attention and time, as this will ultimately lead to a sale. To that end, you have to create engaging content that will keep them scrolling, reading, and clicking. The definition of engaging content changes, depending on your industry, so this will require some legwork first: What sorts of content can you create that will keep a customer coming back for more?

Keep It up to Date

Old, out-of-date websites won’t cut it anymore, as the competition is far too fierce. In order for you to successfully create a good website, you have to ensure that it is up to date with current consumer tastes. This includes the layout of the website, graphical and design selections, and more. Furthermore, you should keep up with the changing standards of SEO on your website for maximum effectiveness. Some of the basics of SEO are relatively set, but websites like Google are constantly changing their algorithms in order to better reflect modern tastes. Your website must adjust to these changes.

Incorporate Social Media

The vast majority of Americans use some form of social media on a regular basis. This means that incorporating social media into your overall business plans is essentially a business requirement. You should always remember that the goal of social media is to get more people to know your business and increase your sales. While content cannot be overly sales-oriented, you should keep in mind that you are trying to steer people back to your website with social media. Furthermore, the content you create on your website should have share buttons, making it easy for people who like what you are producing to share it on social media.

Websites are expected from most businesses these days, but they are only effective if you actually use them properly. If you follow the above tips, you will be well on your way towards creating a business website that can help increase your sales.

Do you need some help getting your business moving? Grab my Ebook and get started today. 

Other Posts You Might Like

Three benefits of studying business

Studying business may sound intimidating, but the skills that you’ll develop along the way can be life-changing. A business course...
Read More

Three AI tools for freelancers, that’ll help you work smarter

AI is revolutionising the world of business. Industries of all different descriptions are capitalising on the latest advancements that are...
Read More

UI vs UX: Are They The Same Or Different, And What Is Their Impact On A Website? 

The phrases ‘User Interface’ (UI) and ‘User Experience’ (UX) are frequently used in tech-related settings. What does a UX or...
Read More

Get Your Creative Business on the Map

As a creative professional, obviously you want to get your work out there. Often, though, that’s easier said than done....
Read More

How to Write Compelling Email Copy that Converts

In 2022 alone, there were a total of 333.2 billion emails sent out and received globally. Sounds outrageously high? That...
Read More

Running A Business & Having a Life

Running a business brings many challenges, and so does running a household. While the two aren’t mutually exclusive, keeping all...
Read More

Legal Issues Every Freelancer Should Know About

You may not have the resources of a larger company to handle legal matters, but it's important to know the...
Read More

Why You Should Become a Freelance Writer

Writing is a skill that doesn’t come easy to everyone, but if it’s something you do well and enjoy then...
Read More

How to Get Out and Promote Your Brand

As a small business owner, it's important to get out and promote your brand. You can't just sit behind your...
Read More

The Benefits of Working as a Freelancer

Freelance work has become more popular, but for many people, it can still be an unfamiliar idea. While there are...
Read More

Hi, I’m Kate

Hey, I’m Kate! I’m a designer, digital nomad and founder of Six Figure Freelancers – I love to help talented tech pros start businesses.

Work with Me

Get The Book

AppSumo badge

Featured Post

Would You Like Help Finding Freelance Clients?

Learn more about the Six Figure Freelancers training programs, and learn how to take your freelance business to the next level.

Pin It on Pinterest