How to Create a Business Website for Big Impact

by Apr 9, 2020Business & Marketing Tips

Get 80% off the ‘Secrets of a Six Figure Freelancer’ ebook today

How can you create a business website for big impact? Here are three tips.

Websites are virtually business requirements these days, as more and more people turn to the internet before making purchases. However, a simple website that lists your products in bullets isn’t enough. You have to create a sharp, well-designed business website that will keep customers’ attention and make it easy for them to find out what your business is all about.

Create Engaging Content

The greatest asset you can capture from any potential customer is their attention and time, as this will ultimately lead to a sale. To that end, you have to create engaging content that will keep them scrolling, reading, and clicking. The definition of engaging content changes, depending on your industry, so this will require some legwork first: What sorts of content can you create that will keep a customer coming back for more?

Keep It up to Date

Old, out-of-date websites won’t cut it anymore, as the competition is far too fierce. In order for you to successfully create a good website, you have to ensure that it is up to date with current consumer tastes. This includes the layout of the website, graphical and design selections, and more. Furthermore, you should keep up with the changing standards of SEO on your website for maximum effectiveness. Some of the basics of SEO are relatively set, but websites like Google are constantly changing their algorithms in order to better reflect modern tastes. Your website must adjust to these changes.

Incorporate Social Media

The vast majority of Americans use some form of social media on a regular basis. This means that incorporating social media into your overall business plans is essentially a business requirement. You should always remember that the goal of social media is to get more people to know your business and increase your sales. While content cannot be overly sales-oriented, you should keep in mind that you are trying to steer people back to your website with social media. Furthermore, the content you create on your website should have share buttons, making it easy for people who like what you are producing to share it on social media.

Websites are expected from most businesses these days, but they are only effective if you actually use them properly. If you follow the above tips, you will be well on your way towards creating

a business website that can help increase your sales.

Do you need some help getting your business moving? Click here to work with an Online Business Coach!

Other Posts You Might Like

What Review Sites Should You Pay the Most Attention To

With the advent of the internet, many places have opened up for people to leave reviews of the businesses they...
Read More

Why a Thoughtful SEO Strategy is a Must for Your Online Business

Your business's SEO plan is about more than just rising in the ranks on Google. A carefully implemented and thoughtful...
Read More

Guest Post: The Dos and Don’ts of Building Backlinks to Your Business Blog

Succeeding in the digital world means learning how to rank high on the search engines for your chosen industry and...
Read More

The Devil is in the Details: Tips for Putting Your Best Foot Forward in Your Business Photo

As a business owner, you are expected to present a certain image to the rest of the world, at least...
Read More

Guest Post: Interactive Content Types That Will Delight Your Small Business Customers

Content marketing is undoubtedly critical for the success of your small business. Interactive content encourages your users to actively engage...
Read More

What Platforms Should You Run Your Ads On?

In this world of endless information, there are no limits in ad marketing and advertising. All you have to do...
Read More

Initial Challenges to Expect When You Start Your Own Business

Starting your own business can be an exciting adventure. Success brings financial security, stability, and an opportunity to build wealth...
Read More

Legal Requirements Your Business Shouldn’t Skip

While it can be hard to follow every single rule your business should follow, it is essential to your business’s...
Read More

How to Get The Most Out of Your Marketing Budget

Learning to market effectively and efficiently is an important part of succeeding as a small business owner. Whatever your marketing...
Read More

How to Run Your First Marketing Campaign

As you start your business, you’ll need to come up with a marketing campaign. You’ll need to come up with...
Read More

Hi, I’m Kate

My business coaching programs are tailor-made to help corporate burnouts start a consulting business and get to $100K fast – while working anywhere in the world. Even the beach, or your PJs.

Work with Me

Get The Book

Featured Post

Pin It on Pinterest