Small Business Blog

In our day and age, marketing has many avenues that could be pursued. While there are still many wonderful forms of traditional media that can be utilized, digital marketing is on the rise. Both forms of marketing have their merits, but together they can do so much...

Businesses large and small rely heavily on customer service. It's not usually what gets customers and clients in the door the first time, but it's often what keeps them coming back. Sometimes all it takes is one negative customer service experience to lose a client...

As a business owner, it’s important to plan for emergencies, should they arise. While it’s impossible to predict the future and absolutely guarantee your business survives an economic crisis, there are strategies you can use to significantly increase the odds of...

  From the ever-changing universe of promotion, companies are always on the watch for new and innovative tactics to market their goods to a broader audience. Occasionally, service-centric businesses find themselves missed in a sea full of organizations...

Setting up a business is exciting! However, there are many steps you need to take before you can hit the ground running. Here are a few general guidelines to help you in the process of building your business’ foundation as you set it up. Building an Identity  You’ll...

When your business is in growth mode, it’s important to evaluate different aspects of your business, such as your target audience and determine how those factors can help you achieve your goals. You need to pinpoint the small facets that help complete the big picture....

In today’s online market economy, the importance of a good website cannot be overstated. Many customers, clients, and potential connections will form their first impressions of your business based on your website. Because of this, it’s essential to get people to take...

Your business should be seen and heard even after you leave the office. The power and personality of your brand can shine through in your day-to-day activities. You should be proud of your products and hard work even when you're hardly working. The truth is that no...

Many professionals dream about quitting their day jobs and launching their own freelance business. Here are three of the best tips for freelancers just starting out on this journey.. so you can make sure that you're ready to go at it on your own. Diversify Your...

Looking for Marketing Techniques to Grow Your Business? The biggest wish of any entrepreneur is to see their business grow. After all, why else would you invest your time, talent, resources, and effort into something if you don't want to see it succeed? Getting your...

When managing a small business, it is wise to cut costs as much as possible in an effort to boost your overall bottom line. One of the biggest expenditures of any small business owner is the marketing costs. You can help to mitigate these costs by doing your own...

Every business is on a constant quest to get to know their customers better. Doing so comes with multiple benefits, including building stronger relationships, increasing brand awareness, and having a better idea of the type of person who is more likely to shop at your...